About Us



“We wanted more for your skin, not just to see it’s raw beauty, but also to discover that perception and knowledge of nature can change the way your skin behaves.”



La Pureza was established on 2014 by our founder, Mr. Yoong Kin Hoe, with the sole purpose of serving your skin. It is still a challenge to find the right and suitable products for your skin and La Pureza is determined to change how the game works! High-quality treatments, daily care and SOS solution can now be accessed with ease and confidence!


We believe that good skincare with resources from the Mother Earth is the key for healthy and harmless skincare habits. We made your personal skincare journey our priority and strive to continuously grow for the betterment of the environment and to experience skincare in style!



Our Vision



To inspire healthy skincare habits, creating positive perception of skin.